[A Must-See for Beginners] Explaining How to Place LINE Ads, Review Periods, Types, and Precautions

How to Place LINE Ads

Mainly, the methods to place LINE ads are as follows:

• Issue a LINE Business ID
• Create an ad account
• Register media and place LINE Tags
• Create a campaign
• Review

Here, we will explain the steps for placing LINE ads in order.

Issue a LINE Business ID

To run LINE ads, you first issue a LINE Business ID.

You can issue a LINE Business ID by clicking "Start LINE Ads" from "LINE Yahoo for Business" and registering your email address.

While you can issue a LINE Business ID from a personal LINE account, the ID and information will be linked to that personal LINE account.

Therefore, if you are delivering LINE ads as a corporation, we recommend issuing an ID using an email address.

Also, since a registration email will be sent after registration to set your name and password, make sure to keep a note of them.

Create an Ad Account

Once the LINE Business ID is issued, the next step is to create an ad account.

An ad account is the account used to manage LINE ads, so it is one of the essential settings for delivering LINE ads.

To create one, log in to your "LINE Business ID," go to the "Ad Accounts" tab, and click "Create New Ad Account."

From there, fill in the necessary information such as billing information and advertiser information to complete the creation.

Also, be extremely careful, as entering incorrect information for required fields in the ad account creation may result in failing the review.

Register Media and Place LINE Tags

After creating the ad account, register media and place LINE Tags.

First, upload the created ad creative according to the "LINE Ad Review Guidelines."

Once the upload is complete, place the LINE Tag.

A LINE Tag is a tag required to measure the effectiveness of ads and is a code unique to each ad account.

• Base Code: To be placed on all pages.
• Conversion Code: To be placed on pages that measure conversions.
• Custom Event Code: Allows advertisers to label users freely.

Don't forget to place the LINE tags in parallel with the media registration.

Create a Campaign

To actually deliver LINE ads, create a campaign.

In the "Ad Manager," click "Create Campaign" and set the purpose of delivery and basic information for the LINE ads.

Since the purpose of LINE ads is selectable, choose the most suitable one for your company.

And, finally set the campaign name, ad posting period, maximum budget, targeting settings, daily budget, etc. to complete.

The review will be conducted after the campaign creation is completed.

Basically, the review will be completed within 10 business days. If the review passes without problems, it will be displayed as "available" 10 days later, and delivery of LINE ads will be possible.

Types of LINE Ad Reviews

To deliver LINE ads, you must pass the review.

There are mainly three types of LINE ad reviews:

• Ad Account Review
• Creative Review
• Ad Review

Here, we will explain each review and its duration.

Ad Account Review

An ad account review is a review of the account created to manage LINE ads.

The ad account review begins once you create an ad account and register billing and credit card information.

It primarily determines approval or rejection by judging whether input errors in required information or ad setting conditions meet the review criteria.

Also, understand that some industries and service contents may not be able to pass the ad account review from the start.

Industries and services that cannot be listed in LINE ads primarily include:

• Specific religions and religious groups.
• Gambling-related (excluding public competitions, lotteries, sports promotion lotteries, pachinko, etc.).
• Adult-related.
• Multi-level marketing.
• Tobacco and e-cigarettes (except in some cases approved by the company).
• All weapons, poisons, and deleterious substances.
• Unapproved pharmaceuticals, medical devices, etc.
• Information products.
• Illicit resale of tickets.
• Other industries, types of business, products, or services that the company deems unsuitable.

(Source: https://www.lycbiz.com/jp/service/line-ads/guideline/)

Understand that companies belonging to the above industries/services cannot post LINE ads.

Creative Review

A creative review is a review of the creative (images and videos) delivered as LINE ads.

Since LINE ads are delivered to users of all generations, it is important that the creative is not inappropriate, misleading, or offensive.

In particular, creatives using the LINE logo will be carefully checked, as they may be mistaken for official ads delivered by LINE.

Therefore, it is important to check the "LINE Ad Review Guidelines" and create ad creatives carefully.

Ad Review

An ad review is a review of the products and services listed in LINE ads, the creative, and the linked product/service page.

The ad review begins if an ad account has been created and campaigns, ad groups, and ads are saved, starting the creative review.

Since ad text, titles, descriptions, etc., are carefully reviewed, not a small number of LINE ads fail the ad review.

In particular, due to revisions to the "Pharmaceutical and Medical Device Act," "Premiums and Representations Act," "Specified Health Foods," and "Foods with Function Claims," the review of products has become very strict, so it is important to ensure that the content is not exaggerated or fraudulent.

Furthermore, when describing evidence data, be extremely careful not to use expressions that may cause misunderstanding, as this may lead to failure in passing the review.

Precautions for LINE Ad Review

LINE ads are strictly reviewed from various perspectives, so many companies fail to pass.

If you are considering delivering LINE ads, understand the following four key precautions.

• Comply with LINE Ad Review Guidelines.
• Understand genres that cannot be posted.
• Understand that some genres have strict reviews.
• Be careful of errors such as typos.

Here, we will explain each precaution.

Comply with LINE Ad Review Guidelines

The most important thing for LINE ads is to comply with the "LINE Ad Review Guidelines" prescribed by LINE.

To ensure that many users can use the service with peace of mind, LINE has strict guidelines, and if even slightly applicable, you cannot deliver LINE ads or operate an account.

In particular, anti-social content, products/services that may be used for crime, sexual content, libel, or slanderous content are prohibited.

Furthermore, since various other prohibited items and precautions are clearly stated, it is necessary to thoroughly comply with all guidelines.

Therefore, companies considering delivering LINE ads should not fail to check the "LINE Ad Review Guidelines."

(Source: https://www.lycbiz.com/jp/service/line-ads/guideline/)

Understand Genres That Cannot Be Posted

Genres that cannot be posted in LINE ads primarily include:

• Specific religions and religious groups.
• Gambling-related (excluding public competitions, lotteries, sports promotion lotteries, pachinko, etc.).
• Adult-related.
• Multi-level marketing.
• Tobacco and e-cigarettes (except in some cases approved by the company).
• All weapons, poisons, and deleterious substances.
• Unapproved pharmaceuticals, medical devices, etc.
• Information products.
• Illicit resale of tickets.
• Other industries, types of business, products, or services that the company deems unsuitable.

(Source: https://www.lycbiz.com/jp/service/line-ads/guideline/)

If you belong to the above genres, you cannot place LINE ads from the start, so check beforehand if the product or service your company wants to list falls into any of these.

In the event that you undergo a review without realizing you fall into a genre that cannot be listed, strict measures such as account suspension may be taken.

Therefore, companies planning to post LINE ads should be very careful.

Understand That Some Genres Have Strict Reviews

Even if it is a genre that can be listed in LINE ads, some genres have strict reviews.

In particular, it is very important to comply with the "Pharmaceutical and Medical Device Act," "Premiums and Representations Act," "Specified Health Foods," and "Foods with Function Claims."

Therefore, the review of advertisements for health foods, beauty-related products, services, and supplements is structured to be stricter than for other genres.

Cases with exaggerated advertising, content that guarantees effects, or content that claims a doctor's recommendation will be judged as prohibited notation for LINE ads.

Furthermore, expressions involving clinical data, experiments, patents, or misleading notations are all prohibited.

Companies wanting to list ads for health foods, beauty products, or services on LINE need to be very careful.

Be Careful of Errors Such as Typos

LINE ads are also evaluated for errors such as typos, in addition to the "LINE Ad Review Guidelines," laws, and regulations.

Not a few cases fail reviews due to typos in text or titles, kanji conversion errors, or spelling mistakes in English words.

Furthermore, when placing a button to have users add your company's official LINE account, it must be noted as "Tomodachi" following the LINE notation (in Japanese).

Even if there are no problems with the ad creative or content, errors such as the above can cause failure in a review, so consciousness is required to check even the smallest details when undergoing an ad review.

Also, if you fail a review even without any typos, other causes are likely, so you need to review the content again.

Tomira LINE Ad Operation & Consulting

Summary

We have explained how to place LINE ads, reviews, and precautions.

By effectively utilizing LINE ads, you can efficiently approach numerous users of various age groups using LINE in Japan.

Also, since most users utilize it frequently as a communication tool, they tend to see ads more often than on other SNS.

Therefore, currently, companies in various fields are delivering LINE ads.

However, LINE is thorough in creating a platform where many users can use it safely and comfortably, and there are strict reviews for delivering LINE ads.

In particular, it is important to understand that there are industries/genres that cannot be delivered, and products/services with strict reviews.

Companies planning to deliver LINE ads should create advertisements that strictly comply with guidelines and precautions defined by LINE.

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