What are LINE Ads?
LINE Ads refer to performance-based advertising deployed within the LINE app.
By appearing in the talk screen, timelines, LINE Manga, and LINE NEWS within the app, they easily catch the eyes of LINE users. Data is collected on users who take actions, such as clicking on an ad or making a purchase.
By reflecting this collected data in future ad distributions, a higher advertising effect is targeted.
To Run LINE Ads
We will explain the flow up to placing an ad on LINE.
First, an auction is held for ad placement. Advertisers compete based on pre-specified target conditions and bid amounts. The ad of the winner who succeeds in the competition is then displayed.
One thing to be careful about here.
If targeting before the auction is inappropriate, the aimed effect cannot be expected. Since it won't be displayed to the target LINE users, only your ad costs will increase. However, conducting promotional activities with appropriate targets requires significant effort.
Thus, Tomira's "SNS Operation Agency" is recommended!
We provide services to increase the visibility of SNS accounts, such as determining SNS account operation policies and establishing appropriate SNS operation strategies through market research and analysis. If you feel at your limit managing SNS on your own or want a third-party opinion, please use our service!
Tomira SNS Operation & Consulting
Tomira supports business social media operations, from strategy and content planning to production, posting, analysis and improvement. Businesses can discuss content proposals, casting, photography, video and image production, thumbnails and reporting according to their needs.
Main Features
Clarify strategy and posting plans
We review current challenges, target audiences and selected platforms to plan the account concept, content and posting schedule.
Connect planning, production and posting
We support planning, composition and editing tailored to the brand or service, as well as photography, image and video production, and posting. Outsourced tasks, internal responsibilities, source materials and approval arrangements are clarified during consultation.
Use results to guide improvements
We propose and implement improvements based on operational reports and market and competitor research. Platforms, content, scope and reporting arrangements are discussed according to the objectives and available resources.
| Item | Content |
|---|---|
Service Name | Tomira SNS Operation & Consulting |
Company Name | Tomira Inc. |
Address | BIZ SMART 235, 2-12-8 Kita-Aoyama, Minato-ku, Tokyo |
Business Content | ・AI Business |
Official Site | https://tomira.co.jp/marketing/snsoperation/ |
Types of Targeting Possible with LINE Ads
In this chapter, we will discuss the types of targeting available with LINE Ads.
There are four main types of targeting on LINE:
- Audience Segment Distribution
- Audience Distribution
- Lookalike Distribution
- Automatic Targeting
Next, we explain the characteristics and capabilities of each.
Audience Segment Distribution
Audience Segment Distribution refers to delivering ads to LINE users by setting targets based on the information LINE possesses.
Source: LY Corporation for business
Information held by LINE refers to LINE users' age, gender, region, hobbies, interests, and the smartphone OS they use.
By grouping users into segments from already acquired customers to prospective leads, you can specifically set which LINE users to send ads to based on the product being promoted. If ads can be delivered with specific settings, it readily leads to actions like customer attraction or sales.
Summary
There are many ways to acquire customers by delivering advertisements.
In all methods, steady information gathering and analysis of advertisement distribution results are critical.
- Set target conditions tailored to the products or services you want to promote.
- Based on results, analyze what actions the LINE users who received the ads took.
- Reset target conditions based on the analyzed content.
Through these three cycles, advertisers aim for more effective advertisement delivery.
sikiapi
sikiapi is a tool for SNS
sikiapi is a CRM/MA (Marketing Automation Tool) centered on chatbot services, with its greatest feature being the ability to automate marketing. There are various types of marketing, such as advertisements, publicity, publications, train strap ads, and mass media like television and newspapers, but sikiapi's strength lies in SNS.
By using sikiapi, you can efficiently carry out customer response and marketing activities on LINE and Instagram. Furthermore, it can be used with only click operations, allowing even those Who are not engineers to intuitively implement highly effective measures.
What you can do with sikiapi
1. Scenario Distribution
The first feature of sikiapi to mention is its unique "Scenario Distribution" function. This feature allows you to continuously distribute multiple pre-registered text snippets or images, enabling the delivery of appropriate messages based on user behavior and reactions.
By selecting message templates from the scenario creation screen, you can easily create scenario distribution flows with only click operations.
Scenario distribution enables the following types of delivery:
- Distribute limited coupons and discount information to new followers
- Deliver recommended product information based on user behavior and interests
- Distribute guidance such as reviews and case studies
2. Segmented Distribution
It is possible to deliver messages tailored to user attributes such as age, gender, and purchase status. By implementing an appropriate approach for each person, response rates are improved.
3. Issue Unique sikiapi ID and Password
Because unique sikiapi IDs and passwords are issued, there is no need to share LINE or Instagram account credentials with operators, ensuring security in usage.
4. Other SNS Integration (LINE/Instagram Direct)
User actions and history can be shared between LINE and Instagram, reducing management effort and avoiding duplicate message distribution, enabling actions best suited for the user.
Other features include automated response functions, form functions, automatic user information reflection (not possible with standard LINE or Instagram features), and dashboard analysis functions.
If you want to improve the efficiency of your SNS operations and achieve more results, please utilize sikiapi. For questions regarding implementation or detailed information, please feel free to contact us.
| Item | Content |
|---|---|
Service Name | sikiapi |
Company Name | Tomira Inc. |
Business Content | ・AI Business |
Official Site | https://sikiapi.com/ |
