What Is Facebook Ads Manager? Explaining How to Create It and Precautions

Many companies utilize Facebook ads for attracting customers and marketing.

If you can effectively utilize Facebook ads, it is possible to make the most suitable approach to a targeted audience.

However, there are still many companies that do not sufficiently understand Facebook ads.

To effectively attract customers and perform marketing using Facebook ads, it is important to clearly understand the characteristics and features of Facebook ads.

If you perform ad delivery after sufficiently understanding Facebook ads, you can expect high ad performance.

In particular, when posting advertisements on Facebook, it is important to understand Facebook Ads Manager.

Therefore, this time, we will explain how to create Facebook Ads Manager and points to keep in mind.

What Is Facebook Ads Manager?

Facebook Ads Manager is a dedicated tool provided by Meta that allows the creation and management of Facebook ads.

You can primarily post advertisements on four services: Facebook, Instagram, Messenger, and Audience Network.

Depending on the goal of the ad, various ad campaigns can be created, and you can manage the posting period and placement of ads, and check ad performance.

Furthermore, since you can check ad performance from real-time ad reports, you can clarify what kind of effects there have been from the time the ad was posted to the present.

Facebook Ads Manager is one of the essential tools for posting advertisements on Facebook, so understanding Facebook Ads Manager is very important.

Companies considering posting advertisements on Facebook from now on should sufficiently understand Facebook Ads Manager.

Reasons to Choose Facebook Ads

Facebook is an SNS with about 3.07 billion or more (as of January 2024) active users worldwide.

Looking at Japan alone, there are more than 26 million active users.

Therefore, among the many SNS and other platforms that exist, it is possible to approach the largest number of users.

Furthermore, Facebook ads allow for high-precision targeting settings, low-cost ad delivery, and the creation of various creatives.

Since you can create the most suitable ads according to your company's purpose and the target audience you want to deliver to, you can expect high ad performance.

Also, Facebook ads can be delivered to Instagram, which is also popular worldwide, so you can approach users of both Facebook and Instagram.

How to Create Facebook Ads Manager

Not a few companies are thinking of creating Facebook Ads Manager to post advertisements on Facebook from now on.

There are many companies that do not understand how to create Facebook Ads Manager, so the procedures for creating it will be explained.

• Step 1: Open a Facebook account
• Step 2: Create a Business Manager account
• Step 3: Create an ad account
• Step 4: Create an ad

Since Facebook Ads Manager can be created in primarily the four steps above, companies considering posting Facebook ads from now on should learn about them.

Here, we will introduce each step.

Step 1: Open a Facebook Account

First, open a Facebook account.

Creating a Facebook account is completed by accessing the official Facebook page and entering a name, phone number, email address, and setting a password.

To use Facebook Ads Manager, it is necessary to have a Facebook account, so if you don't have one, create it first.

Step 2: Create a Business Manager Account

Once the Facebook account is opened, next create a Business Manager account.

Creating a Business Manager account is primarily done via the following procedures:

• Access the Business Manager creation page.
• Click on Create Account.
• Enter "Business and Account Name," "Your Name," and "Work Email Address."
• Once entered, click the send button and wait for an authentication email to reach the registered email address.
• Once the authentication email arrives, perform account authentication from the email and it is complete.

Since a Business Manager account can be created with the procedures above, those who opened a Facebook account should continue to create a Business Manager account.

Also, a Business Manager account makes it easier to create and manage Facebook ads, so make sure to create one.

Step 3: Create an Ad Account

Next, create an ad account.

To create an ad account, log in to the Business Manager you created earlier and select "Ad Accounts."

Click "Add," select "Create New Ad Account," and set the four items: "Ad Account Name," "Time Zone," "Currency," and "Payment Method."

Finally, choose "Business being promoted with this ad account" and click "Create" to complete the ad account creation.

Step 4: Create an Ad

Once the ad account creation is complete, you will actually create ads.

When creating ads on Facebook, you first set up a campaign.

A campaign is for setting the purpose of delivering ads, and to sufficiently expect ad effects, this campaign setting is important.

Once the campaign setting is complete, next perform an ad set.

In the ad set, set the target audience, placement, period, and budget, and decide the details of the ad content.

Once the ad set is complete, you will actually create ads.

For the ad, set the ad name, the name to be displayed on the ad, the format, and the creative, and set the language of the region being delivered. (If posting ads in Japan, set Japanese.)

Once the ad setting is complete, click "Publish" and the ad will be published.

Precautions for Facebook Ads Manager

For companies that post ads on Facebook using Facebook Ads Manager, it is important to sufficiently understand the precautions for Facebook Ads Manager.

Facebook ads are advertisements that can efficiently approach target audiences, but if the delivery method or content is incorrect, there are issues such as failure to obtain effects or being rejected in reviews.

Here, we introduce mainly three precautions within Facebook Ads Manager.

Set Target Audience Appropriately

When posting advertisements on Facebook, it is important to set the target audience appropriately.

One characteristic of Facebook ads is the ability to "set target audiences with high precision," but this effect cannot be obtained unless targeting is performed appropriately.

For example, if you are delivering an ad for a product specialized for a region, it is important to set users living in that region as the target audience.

The more detailed you set the target, the smaller the number of users you can approach will be, but the conversion rate can be expected to increase accordingly.

Therefore, by appropriately setting target audiences, it is possible to deliver ads at a low cost by suppressing the placement, period, budget, etc.

Companies planning to post ads with Facebook Ads Manager from now on are encouraged to carefully select their target audience.

Create Ads That Can Pass Reviews

To deliver Facebook ads, it is important not to violate the policies established by Facebook.

If you cannot pass the Facebook review, you cannot deliver Facebook ads, so you need to be very careful.

Primarily, contents that violate regulations or laws, sexual contents, contents including discriminatory expressions, and reports of content promoting tobacco, drugs, or dangerous goods are all policy violations.

If you repeatedly create ads that cannot pass reviews, there is a possibility that your account will be suspended, so check sufficiently to ensure there are no violations.

Confirm the Account Delivering the Ads

It is also important to confirm that the account delivering the Facebook ads is definitely the business account created for ad delivery.

If you create an ad and undergo a review while logged in to a personal account, intending it to be a business account, you will fail the review.

Among companies that post Facebook ads, cases of unintentionally logging in with personal accounts are not a few.

If you are not used to using Facebook, there are many people who cannot distinguish between personal and business accounts.

Passing a review for an ad you worked hard on with a personal account, causing it to fail, is an act that wastes time and effort.

Therefore, when creating Facebook ads and undergoing reviews from now on, it is important to check whether the account logged in to is a personal account.

Consider Outsourcing Ad Management

To manage Facebook ads and expect high effects, knowledge and management know-how about Facebook and advertisements are required.

By appropriately setting target audiences and being creative, it is possible to maximize ad performance.

Also, by analyzing ad performance and repeating improvements, even higher ad performance can be expected. However, if your company does not have the capacity to manage ads in-house or lacks sufficient knowledge, consider outsourcing.

Tomira Facebook Ad Operation & Consulting

Summary

Facebook has many users around the world, and countless companies utilize it for business purposes.

Among them, many companies utilize Facebook Ads Manager to manage their Facebook ads.

Facebook ads allow for high-precision targeting and ad delivery in various formats.

Therefore, depending on the goal and the product/service you want to approach, you can deliver ads with the most suitable content.

However, be very careful, as you may fail the review if you violate policies set by Facebook or log in with the wrong account.

Companies considering posting Facebook advertisements from now on are encouraged to refer to this article and use Facebook Ads Manager for ad management.