How to Put Out Instagram Ads? Explaining Ad Types and Costs

Instagram, one of the highly popular SNS worldwide, is utilized by many companies as a platform for marketing and attracting customers.

In addition, by using Instagram ads that can be delivered within Instagram, it is possible to effectively approach users.

Among companies considering placing Instagram ads from now on, there are quite a few cases where they do not know the details of how to put them out or the costs.

This article explains how to put out Instagram ads, as well as the types of ads and costs.

What are Instagram Ads?

Instagram ads are ads that can approach users in formats such as images and videos within Instagram.

As of 2023, the number of monthly active users worldwide is over about 2 billion, and there are over about 45 million in Japan alone.

Furthermore, since Instagram is an SNS that primarily dispatches content through images and videos rather than text, it is possible to effectively approach overseas users beyond language barriers.

Therefore, it becomes an effective advertisement in attracting customers and marketing not only for companies considering expanding overseas from within Japan but also for companies handling products and services targeting overseas.

Actually, recently there are many customers whose purchasing desire is heightened more by the influence of Instagram than by the influence of TV or word-of-mouth.

It is expected that the number of companies conducting customer attraction and marketing activities centered on Instagram ads will continue to increase.

How to Put Out Instagram Ads

Many companies want to distribute Instagram ads to effectively approach more users, but many do not understand how to put them out.

Instagram ads generally proceed in the following steps.

• Link with Facebook account
• Prepare ad creatives
• Create a campaign
• Set up an ad set
• Set up a payment method
• Publish Instagram ads

Here, we will explain each step.

Link with Facebook account

To put out Instagram ads, first link with a Facebook account.

To link an Instagram account with a Facebook account, select "Account" from Instagram settings and select "Switch to Professional Account".

If the "Get a Free Professional Account" screen is displayed, enter the necessary information and Facebook login information on that screen.

Through the above operations, you can link with a Facebook account.

Prepare ad creatives

Next, prepare ad creatives.

Ad creatives are materials created for advertising placements, including images, videos, and text.

Prepare images, videos, texts, etc. order to effectively approach targeted users, and make size adjustments and create formats for setting up the ad placement.

Also, it is possible to use what the company has posted in the past as ads.

Create a campaign

To create a campaign, first open "All Tools" in "Meta Business Manager".

Create the campaign to be used in Instagram ads this time from "Ads Manager".

Mainly, you will decide the following items.

• Campaign objective
• Ad placement period
• Budget
• Audience (target) attributes
• How to serve Insta ads

Therefore, firmly decide each item beforehand so that it can be entered smoothly.

Set up an ad set

Setting up an ad set refers to setting policies such as the target you want to deliver the ad to, budget, and placement period.

Since there are various users on Instagram, target selection is a very important policy.

In addition, since the placement range and period are also determined according to the budget, it is important to decide carefully before distributing the ad.

Instagram ads can set details for targets from items such as age, region, and interests, so we recommend setting them as finely as possible.

Set up a payment method

Once all Instagram ad settings are complete, set the payment method to pay for the Instagram ad costs.

You can choose your payment method from three options: credit card, debit card, or PayPal, so choose the payment method that is optimal for your company.

Once the payment method is set, the payment is made automatically after the ad distribution starts, which is very convenient.

Publish Instagram ads

When all settings are complete, check the ad preview at the very end, and if there are no problems, click "Confirm Order".

The created ad is reviewed by Instagram, and if there are no problems, the ad will be approved and actually delivered.

If by any chance it does not pass the review, there is a high possibility that it violates Instagram's terms of use or guidelines, so review and improve it.

Types of Instagram Ads

Instagram ads have ads with different placement locations and formats, and it is important to use them separately according to the purpose and use case.

There are mainly the following 6 types of Instagram ads.

• Photo Ads
• Video Ads
• Carousel Ads
• Collection Ads
• Stories Ads
• Explore Tab Ads

Here, we will explain the types of Instagram ads.

Photo Ads

Photo ads are ads that approach users with one image and text.

It is an ad that can be delivered in three places: Feed, Stories, and Explore Tab, so you can display and approach many users while they are watching feeds or stories of accounts they follow or while looking for feeds or reels in the Explore tab.

When you first open Instagram, the feed is set to be displayed, so the image ad may be displayed first.

Video Ads

Video ads are ads that can approach users with one video and text.

It can be effectively utilized when you want to publish an ad with content that cannot be fully expressed with images and text alone.

Also, since you can deliver ads in reels in addition to Feed, Stories, and Explore Tab, there are more chances to be seen compared to image ads.

In particular, effectively approaching is possible because presenting ads that introduce games or services through videos shows the content in an easy-to-understand way.

Carousel Ads

Carousel ads are ads that approach using up to 10 images and videos.

They can be delivered on Feed and Stories, structured so that viewers can see each image or video by sliding through 1 to 10 ad images/videos.

Furthermore, since URLs and texts can be placed on each image and video, it is effective when introducing multiple products, for example.

Collection Ads

Collection ads are ads that approach using a main large image/video and multiple sub-small images.

This ad can be delivered in feeds and stories, and can display multiple images without sliding like a carousel ad.

Also, since URLs can be deployed, it is possible to attract users' interest from the main image/video and have them look at product images and URLs posted as subs.

Stories Ads

Stories ads are ads that can be distributed in Stories.

Stories are content that is displayed for only 24 hours after being posted, so quite a few users check it every day.

Also, since it gets displayed between stories when users scroll through stories, it enables natural approaches to users.

However, because stories are quickly scrolled through, it is necessary to present impactful images and videos that users will catch interest in as soon as they set eyes on them.

Explore Tab Ads

Explore tab ads are ads distributed in the Explore tab.

Instagram has an Explore tab installed where recommended posts are displayed and users can search for accounts, hashtags, and posts themselves.

Most of the posts displayed in the Explore tab are displayed matching the user's interests or posts they liked, structured to easily gather user interest.

Explore tab ads are also ads that can effectively approach users seeking new information.

Cost of Instagram Ads

The cost of Instagram ads changes depending on the delivery range, advertising period, etc.

Also, costs change depending on the billing format.

If you are thinking of putting out Instagram ads from now on, it's important to grasp the billing methods of Instagram ads.

Here, we will explain the cost of Instagram ads.

CPC Billing

CPC billing is a system where you are charged each time a user clicks the ad.

It's a billing method mainly suited for ads expecting effects by clicks, such as moving to a product purchase page, app downloading, or service applications.

Therefore, if the conversion rate of the delivered ad is low, there is almost no need to charge.

The average cost market ranges from 40 to 100 yen per click.

CPM Billing

CPM billing is a system where you are charged every time the ad is displayed 1000 times to users.

It is suitable for ads deployed with the objective of increasing the perception or interest in a product or service.

Therefore, the wider the ad range, the higher the impression count to users, and the higher the billed amount will be.

The average cost market ranges from 0.5 to 1 yen per impression.

CPV Billing

CPV billing is a system where you are charged every time a distributed video ad is watched for 10 seconds or more.

This is a billing method exclusive to video ads, which is ideal if you want to approach users interested enough that they take their time watching the video.

Most times, video ads end up getting little viewership, but quite a few curious users do watch them.

Therefore, it is effective when delivering video ads to users who are likely to become customers of your company.

The average cost market is 4 to 7 yen per play.

CPI Billing

CPI billing is a system that charges each time an app is installed.

It is an ad suitable when distributing ads promoting app installations in Instagram ads, and billing does not occur if the app is not installed.

Therefore, when placing an app that you want users to install on an ad, we recommend choosing CPI billing.

The average cost market is 100 to 250 yen per installation.

sikiapi

sikiapi is a tool for SNS

sikiapi is a CRM/MA (Marketing Automation Tool) centered on chatbot services, with its greatest feature being the ability to automate marketing. There are various types of marketing, such as advertisements, publicity, publications, train strap ads, and mass media like television and newspapers, but sikiapi's strength lies in SNS.
By using sikiapi, you can efficiently carry out customer response and marketing activities on LINE and Instagram. Furthermore, it can be used with only click operations, allowing even those Who are not engineers to intuitively implement highly effective measures.

What you can do with sikiapi

1. Scenario Distribution

The first feature of sikiapi to mention is its unique "Scenario Distribution" function. This feature allows you to continuously distribute multiple pre-registered text snippets or images, enabling the delivery of appropriate messages based on user behavior and reactions.

By selecting message templates from the scenario creation screen, you can easily create scenario distribution flows with only click operations.
Scenario distribution enables the following types of delivery:

• Distribute limited coupons and discount information to new followers
• Deliver recommended product information based on user behavior and interests
• Distribute guidance such as reviews and case studies

2. Segmented Distribution

It is possible to deliver messages tailored to user attributes such as age, gender, and purchase status. By implementing an appropriate approach for each person, response rates are improved.

3. Issue Unique sikiapi ID and Password

Because unique sikiapi IDs and passwords are issued, there is no need to share LINE or Instagram account credentials with operators, ensuring security in usage.

4. Other SNS Integration (LINE/Instagram Direct)

User actions and history can be shared between LINE and Instagram, reducing management effort and avoiding duplicate message distribution, enabling actions best suited for the user.

Other features include automated response functions, form functions, automatic user information reflection (not possible with standard LINE or Instagram features), and dashboard analysis functions.
If you want to improve the efficiency of your SNS operations and achieve more results, please utilize sikiapi. For questions regarding implementation or detailed information, please feel free to contact us.

Summary

On Instagram, which gathers high popularity around the world, there are Instagram ads that are effective in gathering users' interests and concerns.

Many companies distribute Instagram ads to effectively approach users within Instagram.

Instagram ads can be delivered by anyone if they pass the review, making it possible to expect high advertising effects.

However, since many people do not understand the specific ways to put apps out, types, and billing methods, they often struggle with deciding whether to put out Instagram ads.

Companies planning from now on to approach a broader user base via Instagram ads should certainly use this for reference.