[Must-read for Beginners] Thorough Explanation of LINE Ad Network Features and Precautions

Are you interested in the LINE Ad Network but not sure where to start?

Why not try utilizing the LINE Ad Network to evolve your business further?

In this article, to effectively utilize the LINE Ad Network, we will explain its features and benefits, as well as how to use it.

What is LINE Ad Network?

LINE Ad Network is a system for delivering ads within the LINE app and related services as part of the ad delivery platform provided by LINE. This network provides rich targeting functions and diverse delivery formats so that advertisers can efficiently reach users. In particular, utilizing the vast user data possessed by LINE makes it possible to maximize ad effectiveness.

For example, even small businesses can use the LINE Ad Network to implement effective advertising campaigns within a limited budget and increase revenue.

Basic Functions of LINE Ad Network

The basic functions of the LINE Ad Network mainly include targeting functions and options for delivery formats. In the targeting function, the ad delivery target can be set precisely based on users' attribute information and behavioral data. This allows advertisers to achieve more effective approaches. For example, Horii Food Service Co., Ltd. succeeded in increasing the number of LINE reservations by three times by using a regional segment within the targeting functions to deliver ads to people living in neighboring areas of each store. Other delivery formats include banner ads, video ads, and dynamic remarketing, which can be selected according to the purpose and content of each ad.

Features of Targeting Function

A key feature of the LINE Ad Network is that you can set user attributes such as age, gender, region, and interests in combination. For example, a certain cosmetic brand implemented an ad campaign for a specific target segment. In this campaign, in addition to age and gender, targeting users interested in beauty resulted in doubling the click-through rate, and as a outcome, sales also increased by about 30% for that project. In this way, utilizing the targeting functions of the LINE Ad Network enables reduction of wasted advertising costs and improvement of conversion rates.

Types of Ad Delivery Functions

The LINE Ad Network provides various delivery methods according to advertiser needs. Representative ones include banner ads displayed within the LINE talk screen, video ads that encourage video viewing, and dynamic remarketing that rediscover products users showed interest in the past.

Reference: https://www.lycbiz.com/jp/service/line-ads/

By effectively combining these advertising methods, advertisers can raise user engagement and maximize ad effectiveness according to the purpose.

Benefits of LINE Ad Network

Distributing ads on LINE has the following three main benefits.

Exceptional Reaching Power

The benefits of utilizing the LINE Ad Network are many, particularly its significant influence within Japan. LINE has over 97 million monthly active users in Japan, making it the top SNS media in both ranking of number of users and utilization rate domestically. Utilizing this massive user base makes it possible to efficiently reach a wide range of target segments.

Reference: https://www.lycbiz.com/jp/service/line-ads/

Superior Cost Performance

Another big advantage of the LINE Ad Network is its superior cost performance. The following table shows the unit prices of major SNS advertisements, revealing how high the cost-effectiveness of LINE advertising is.

Supplement: Abbreviations for CPI (Cost Per Install), CPV (Cost Per View), and CPM (Cost Per Mille).

Reference: https://www.data-be.at/magazine/sns-ads-cost/

Targeting Unique to LINE Advertising

LINE advertising has a unique target setting function utilizing "friends," enabling targeting delivery that cannot be achieved with other ad media.

The following are specific examples:

• Friends of official accounts
• Friends who opened a message from an official account
• Friends who clicked a link in a message from an official account

This realizes efficient ad delivery narrowed down to interested users.

How to Use LINE Ad Network

To utilize the LINE Ad Network effectively, understanding basic operations and settings is essential. Below, we explain the flow from ad setting to delivery in steps easy for even first-time users to understand.

Account Creation and Initial Settings

First, to use the LINE Ad Network, you need to create an ad account. Access the LINE advertising platform after creating a LINE official account, and open an ad account by entering necessary information. Then, set the advertising campaign goal and select the target user segment. Targeting options include age, gender, region, interests, etc., allowing for detailed settings to maximize ad effectiveness.

Campaign Settings

In campaign settings, there are multiple choices according to the ad's goal, such as adding friends, inflow to a website, or app installation. Select the optimal ad format for each purpose and set distribution schedules and budgets. In budget setting, utilize the low bid unit price feature of the LINE Ad Network, where high effects can be expected even with small costs.

Producing Ads

Finally, in ad creation, selection of formats, selection of images to use, creation of ad headings and descriptions, and setting of the landing page (LP) are important. After finishing these procedures and saving, the review for the created ad will begin.

Utilizing Dynamic Remarketing

Dynamic remarketing is an advertising method that automatically generates and delivers personalized ads based on users' behavior history. This makes it possible to display ads optimized for individual users' interests and concerns.

https://azkk.co.jp/about_line_dynamicads

How to Set Up Dynamic Remarketing

First, select Dynamic Remarketing on the LINE Ad Network management screen and set users who have visited the site in the past as targets. Next, create customized ads for returning users. These ads highlight products or services users have previously viewed, encouraging repurchases and new actions.

Companies utilizing dynamic remarketing have achieved improvements in click-through rates and conversion rates through retargeting and prospecting distribution. For example, it is reported that a company introducing dynamic remarketing saw a 20% increase in click-through rates and a 15% increase in conversion rates.

Introduction to Recommended LINE Automation Tools

sikiapi is a tool that supports marketing automation for Instagram and LINE. It primarily aims at improving corporate sales and customer success through CRM (Customer Relationship Management) and marketing automation. Utilizing this tool enables efficient customer response and more effective marketing activities.

Main Functions

sikiapi provides a variety of functions such as the following:

Benefits of Use

The use of sikiapi has the following benefits:

sikiapi

sikiapi is a tool for SNS

sikiapi is a CRM/MA (Marketing Automation Tool) centered on chatbot services, with its greatest feature being the ability to automate marketing. There are various types of marketing, such as advertisements, publicity, publications, train strap ads, and mass media like television and newspapers, but sikiapi's strength lies in SNS.
By using sikiapi, you can efficiently carry out customer response and marketing activities on LINE and Instagram. Furthermore, it can be used with only click operations, allowing even those Who are not engineers to intuitively implement highly effective measures.

What you can do with sikiapi

1. Scenario Distribution

The first feature of sikiapi to mention is its unique "Scenario Distribution" function. This feature allows you to continuously distribute multiple pre-registered text snippets or images, enabling the delivery of appropriate messages based on user behavior and reactions.

By selecting message templates from the scenario creation screen, you can easily create scenario distribution flows with only click operations.
Scenario distribution enables the following types of delivery:

• Distribute limited coupons and discount information to new followers
• Deliver recommended product information based on user behavior and interests
• Distribute guidance such as reviews and case studies

2. Segmented Distribution

It is possible to deliver messages tailored to user attributes such as age, gender, and purchase status. By implementing an appropriate approach for each person, response rates are improved.

3. Issue Unique sikiapi ID and Password

Because unique sikiapi IDs and passwords are issued, there is no need to share LINE or Instagram account credentials with operators, ensuring security in usage.

4. Other SNS Integration (LINE/Instagram Direct)

User actions and history can be shared between LINE and Instagram, reducing management effort and avoiding duplicate message distribution, enabling actions best suited for the user.

Other features include automated response functions, form functions, automatic user information reflection (not possible with standard LINE or Instagram features), and dashboard analysis functions.
If you want to improve the efficiency of your SNS operations and achieve more results, please utilize sikiapi. For questions regarding implementation or detailed information, please feel free to contact us.

Precautions for LINE Ad Network

So far, we have expressed the positive aspects of the LINE Ad Network, but to utilize them effectively, it is necessary to grasp several precautions. This allows for minimizing risks in advertising operations.

Selection of Delivery Sites

On the LINE Ad Network, selecting the apps and websites where ads are distributed is important. If appropriate delivery sites are not chosen, you may not reach target users, leading to a drop in ad effectiveness. Selecting ad delivery sites after sufficiently understanding site characteristics and user demographics is required. For example, when a certain food brand conducted an ad campaign targeting health-conscious users, they selected health-related apps and websites as delivery sites. As a result, click-through rates and conversion rates for ads improved significantly.

Utilizing Blacklists

Among ad delivery targets, there are also sites and apps that might damage the brand image. Therefore, it is recommended to utilize blacklists to exclude specific delivery targets. This allows for maximizing advertising effects while protecting the brand. To prioritize quality and trust, one high-end brand added specific adult content and gambling-related sites to their blacklist and excluded them from their delivery targets. Consequently, they succeeded in maintaining the brand image and improving ad effectiveness.

Cost Management

The LINE Ad Network has the benefit of being able to distribute ads at relatively low costs, but cost management is important for effective operation. In particular, by performing appropriate bid price setting and budget allocation, it is possible to maximize ad effectiveness. When another company used the LINE Ad Network, they were able to draw out maximum results within a limited budget by carefully performing initial budget settings and appropriately adjusting the bid price. As a result, Return on Advertising Spend (ROAS)* exceeded the target results.

*ROAS (Return on Advertising Spend) is an indicator showing how much revenue was obtained relative to the costs used for advertising. The calculation formula is "Revenue ÷ Advertising Costs." A higher ROAS means better advertising efficiency and is useful for evaluating and improving advertising strategies.

Summary

LINE Ad Network can achieve high advertising effects by utilizing diverse targeting functions and delivery sites.

However, it's important to keep some precautions in mind, such as the selection of delivery sites and cost management. By incorporating effective utilization methods such as dynamic remarketing, it is possible to improve results further.

Being conscious of these and utilizing them will enhance the effects of LINE advertising.