Many of you may understand that Instagram management is important and effective, but don't know what to do, or are managing it but not getting results.
Instagram is an advertising method that allows you to reach customers at a low cost. It also leads to branding strategies through visual PR. In this way, it can lead to improved marketing measures in various respects.
However, Instagram management requires skills and knowledge, such as grasping the algorithm and conducting regular analysis. Therefore, there is a method to use Instagram management agencies or consultants to utilize professional know-how.
This article will explain in detail the tips, benefits, points to note, and management agencies of Instagram management.
Benefits of Instagram Management in Business
Instagram management means that companies carry out promotions on Instagram for the purpose of introducing sales, products, and services. In recent years, with the spread of the Internet, smartphones, and SNS, consumers are increasingly searching for products and services of interest on Instagram.
Therefore, products that are not posted on Instagram or services with poor reputations may reduce purchasing desire. While Instagram management has various characteristics like this, it is particularly characterized by the following benefits:
- Can advertise with reduced costs
- Allows for visual PR
- Leads to branding strategies
Can advertise with reduced costs
When doing Instagram management in-house, it costs almost nothing. Even if you request a management agency, it varies depending on the support details, but it is about 200,000 to 300,000 yen per month. Publishing an article advertisement in well-known media generally costs 500,000 to 2 million yen, listing advertisements are about 200,000 to 500,000 yen, and using mass media is generally even more expensive.
Allows for visual PR
On Instagram, you can deliver content in various formats such as feed posts, stories, and reels, allowing for visual PR. Compared to text, you can convey more information to viewers and leave a strong impression.
In addition, feed posts are suitable for establishing a brand image using still images and short videos, while stories are suitable for sending out temporary campaign and event information by taking advantage of the characteristic that they disappear in 24 hours.
In this way, on Instagram, you can do visual PR to viewers in various ways.
Leads to branding strategies
By posting company introductions, products, and services on Instagram, you can gain fans and lead to branding strategies. In particular, visual content easily attracts users' interest and strengthens the brand's impression.
Also, by utilizing Instagram's shopping function, you can provide consumers with an environment where they can purchase products directly, smoothing the guidance to EC sites.
Tips for Instagram Management in Business
To do Instagram management in business, there are tips such as the following:
- Clarify the target
- Know the methods to increase followers
- Grasp the Instagram algorithm
- Attach hashtags that evoke the company or product
Clarify the target
When running an Instagram account, please clarify your purpose and target. This is because the content to be posted differs depending on the purpose and target. When setting a target, it is necessary to clarify attributes such as age, gender, and the region where the target lives.
Also, Instagram has a younger age demographic compared to X or Facebook, so there are cases where you should use other SNS. Therefore, it is important to clarify your target.
Know the methods to increase followers
To succeed in Instagram management, it is important to increase your followers. To increase followers, you should grasp the process by which people using Instagram follow accounts.
First, viewers search Instagram using keywords they want to know about. Therefore, it is important to grasp what people are looking for and for what purpose they are searching.
Also, they sometimes follow from hashtags. When a poster attaches a hashtag and posts, viewers can easily search for posts with the same hashtag.
It is common for users to check the profile screen when they get interested after seeing the post content. This is to confirm what kind of person is posting based on the post content.
The flow is generally that they will follow if they are interested in both the post content and the profile content.
Grasp the Instagram algorithm
To increase Instagram followers, it is important to grasp the Instagram algorithm. Instagram has various areas such as feed posts, stories, and the Explore tab, and the display order is set based on the algorithm.
In the case of feed posts and stories, interactions up to 2-3 weeks ago are important. Also, in the case of the Explore tab, a characteristic is that it becomes easier to be posted if it receives many likes and comments quickly.
When your post is displayed on the Explore tab, it increases the likelihood of being seen by many people, so you can expect an increase in followers.
Attach hashtags that evoke the company or product
It is common for many users to search from hashtags. Since they can search for posts written in hashtags, the possibility of being seen by target people increases.
However, blindly attaching hashtags has no effect. It is important to make the post content, in other words, the content related to the company's introduction, services, and products. By attaching unique company hashtags, you can differentiate from other companies and enable branding.
Points to Note for Instagram Management in Business
There are also the following points to note when doing Instagram management in business.
- Appropriate analysis is necessary
- Setting KPIs is important
Appropriate analysis is necessary
Instagram requires continuous analysis even after posting. Even if the target setting is accurate, the posted content is in demand, and it is based on the Instagram algorithm, followers won't increase continuously. By utilizing Instagram Insights and analyzing the attributes of followers and the time zones of posts, it is possible to plan a strategy suited to the target.
Setting KPIs is important
In Instagram management, setting indicators called KPIs (Key Performance Indicators) to achieve corporate goals is important. In recent years, the percentage of posts saved (save rate) and the percentage viewed in the feed relative to the number of followers (home rate) have been emphasized. By setting KPIs, you can grasp the progress toward corporate goals, and it is also important to flexibly reset KPIs according to the current state of operations.
Instagram Management Agency and Consulting
To operate Instagram, various know-how such as appropriate target setting, creating post content that targets are interested in, and regular analysis are required. Therefore, there is a method to outsource operations to a company specializing in Instagram management. Also, some companies provide consulting on Instagram management skills.
Instagram Management Agency
Instagram management agency is a service where professionals specialized in Instagram management with know-how and knowledge perform management on your behalf. In addition to creating feed posts, reels, stories, responding to comments, and producing images and videos for posting, they also perform necessary data analysis.
In addition to being able to introduce specialized knowledge and know-how, it can also solve a company's resource shortage. Furthermore, since the time and effort required for Instagram management can be reduced, employee burden is reduced, and they can focus on core businesses, which can lead to improved productivity.
Instagram Management Consulting
By utilizing an Instagram management agency, you can leverage professional know-how, experience, knowledge, and analytical skills. However, there is a disadvantage that know-how will not be accumulated within the company by having professionals manage it.
Therefore, by introducing Instagram management consulting, professionals can convey their know-how and experience to employees, which can lead to the company's growth. Some companies provide consulting in parallel with acting as an agency.
Reasons why Enigol is Recommended
At Enigol, we provide services specializing in SNS management such as Instagram management agencies, Instagram ad management agencies, and general SNS management. We also provide consulting services, making it ideal for companies that want to accumulate know-how regarding Instagram management.
The 5 reasons to recommend Enigol are as follows:
- Approach optimal targets with a precise strategy
- Specialized in Instagram management
- Careful creative production
- Can operate regardless of area or industry
- Supports everything from consulting to operation
At Enigol, personnel with know-how and experience handle accounts by specializing in Instagram management. In addition to targeting the optimal audience, we carefully create feed posts, stories, and reels. Furthermore, we support everything from consulting regardless of area or industry, so we recommend it to companies with various purposes.
Tomira Instagram Ad Operation & Consulting
Tomira provides services specialized in Instagram ad operations. Our dedicated team handles everything from creative production to ad management and analysis consistently, implementing the optimal ad management for our clients. We also utilize exclusive Instagram tools and unique know-how obtained from extensive operational experience.
Operated by Instagram Ad Pros
Because it is operated by professionals well-versed in the characteristics and nature of Instagram ads, you can leave it to us with peace of mind. Since ad management reflecting the latest trends is possible, significant growth in results can be expected.
Creating Ad Creative that Sells
In SNS advertising, creating and improving creatives is the most important factor. Based on Tomira's extensive operational experience, we create "selling" ads optimized for Instagram. By analyzing rapidly changing SNS trends from data, we implement high-effect measures at that time and for that distribution channel.
Efficiency with Individually Developed Instagram Tools
By using Instagram CRM and automation tools independently developed by Tomira, Instagram account management and customer management become significantly more efficient. Customer success on Instagram is improved, leading to maximization of sales.
| Item | Content |
|---|---|
Service Name | Tomira Instagram Ad Operation & Consulting |
Company Name | Tomira Inc. |
Address | BIZ SMART 235, 2-12-8 Kita-Aoyama, Minato-ku, Tokyo |
Business Content | ・Web/Digital Marketing Support |
Official Site | https://tomira.co.jp/marketing/ads/ads_instagram/ |
Tomira SNS Operation & Consulting
Tomira provides SNS operation outsourcing services. This service maximizes the advantages of SNS operation, which has high viral potential and leads easily to branding and increased awareness. We utilize our extensive operational record and knowledge to implement the optimal operation for our clients. Consistent support is possible, ranging from consulting such as post content proposals, casting, and operation reports, to operation outsourcing including video production, posting, and thumbnail creation.
Main Features
Operated by Professionals Specializing in SNS
Tomira possesses dedicated teams specialized in operating each SNS platform: Instagram, X (Twitter), YouTube, and TikTok. Compared to services that manage SNS accounts generally, our extensive operational data and insights for each platform enable us to generate results with a very high degree of accuracy.
Approaching Optimal Targets with Detailed Strategy
We utilize the latest raw data obtained from extensive operational experience to perform the most suitable approach to SNS users. We derive from vast amounts of the latest data when, what, and how to post to achieve viral success ("buzzing").
Creative Production Tailored to Trends
Tomira, well-versed in the nature of SNS where trends change quickly, carefully performs planning, composition, and editing tailored to the client's brand and service. We create and post images and videos that attract more attention from followers and interested users.
| Item | Content |
|---|---|
Service Name | Tomira SNS Operation & Consulting |
Company Name | Tomira Inc. |
Address | BIZ SMART 235, 2-12-8 Kita-Aoyama, Minato-ku, Tokyo |
Business Content | ・Web/Digital Marketing Support |
Official Site | https://tomira.co.jp/marketing/snsoperation/ |
Also, Enigol provides an automation tool for Instagram and LINE called sikiapi.
In sikiapi, by linking LINE official accounts, Instagram DMs, and CRM, you can immediately use various functions such as response forms, chatbots, and step deliveries. In recent years, there has been an increase in cases of using LINE business accounts to send information to customers' LINE apps, but by introducing sikiapi and linking them with each other, more effective marketing strategies can be planned.
sikiapi
sikiapi is a tool for SNS
sikiapi is a CRM/MA (Marketing Automation Tool) centered on chatbot services, with its greatest feature being the ability to automate marketing. There are various types of marketing, such as advertisements, publicity, publications, train strap ads, and mass media like television and newspapers, but sikiapi's strength lies in SNS.
By using sikiapi, you can efficiently carry out customer response and marketing activities on LINE and Instagram. Furthermore, it can be used with only click operations, allowing even those Who are not engineers to intuitively implement highly effective measures.
What you can do with sikiapi
1. Scenario Distribution
The first feature of sikiapi to mention is its unique "Scenario Distribution" function. This feature allows you to continuously distribute multiple pre-registered text snippets or images, enabling the delivery of appropriate messages based on user behavior and reactions.
By selecting message templates from the scenario creation screen, you can easily create scenario distribution flows with only click operations.
Scenario distribution enables the following types of delivery:
- Distribute limited coupons and discount information to new followers
- Deliver recommended product information based on user behavior and interests
- Distribute guidance such as reviews and case studies
2. Segmented Distribution
It is possible to deliver messages tailored to user attributes such as age, gender, and purchase status. By implementing an appropriate approach for each person, response rates are improved.
3. Issue Unique sikiapi ID and Password
Because unique sikiapi IDs and passwords are issued, there is no need to share LINE or Instagram account credentials with operators, ensuring security in usage.
4. Other SNS Integration (LINE/Instagram Direct)
User actions and history can be shared between LINE and Instagram, reducing management effort and avoiding duplicate message distribution, enabling actions best suited for the user.
Other features include automated response functions, form functions, automatic user information reflection (not possible with standard LINE or Instagram features), and dashboard analysis functions.
If you want to improve the efficiency of your SNS operations and achieve more results, please utilize sikiapi. For questions regarding implementation or detailed information, please feel free to contact us.
| Item | Content |
|---|---|
Service Name | sikiapi |
Company Name | Tomira Inc. |
Official Site | https://sikiapi.com/ |
Summary
Instagram management makes it easier to convey visual information to targets and can reduce costs compared to other advertising methods. It also has branding effects, so demand is increasing year by year.
However, it is important to operate it correctly based on the algorithm and perform regular analysis. Therefore, skills and know-how are required to produce consistent results.
Accordingly, you can request professionals like management agencies or receive consulting to grow your company.
At Enigol, we provide services such as Instagram management agencies, Instagram ad management agencies, and SNS management, and also offer sikiapi, an automation tool for Instagram and LINE.
