Web affiliate marketing
Customers already looking for a product use comparison articles and reviews to check prices and features before buying online.
Planning your next step in Japan?
Whether you are entering Japan or developing an existing business here, start with your target customers, goals and current challenges. Discuss the scope of this service with Tomira to identify the support relevant to your business.
Contact us about your plans for Japan
Reach customers your web ads may miss
Alongside search and social ads, a TV demonstration can show how your product works to viewers who have yet to look for it.
Bring products that sell through affiliates to television
Tell us what readers look for in comparison articles and what customers ask before buying. We can use those details to decide what to demonstrate on TV.
TV shopping
Viewers can see the product in use when they first discover it on TV.
Three product qualities television can show
Movement and step-by-step use
A demonstration can show setup, use and cleanup in order. For a kitchen appliance, showing how it fits into a routine answers questions that a standalone product photo leaves open.
Scale and handling
A presenter can hold, place and operate the product so viewers can see its size and how it handles. A measurement table can then help interested buyers check whether it fits at home.
An explanation followed by a clear way to respond
Show what is included, how it is used, what it costs and how to order in the same program. Give viewers a clear phone or online route for the next step.
From product demonstration to customer response
Answer buyers’ questions on screen
Show how the product works, where it fits and what it feels like to use. We discuss which demonstration suits the product and sales conditions.
Prepare the sales process before airing
Review assets, inventory, pricing and how orders will be accepted. Ask Tomira about production or order handling if you need support.
Product examples
- Credit cards
- Brokerage accounts
- Insurance
- Telecom and internet plans
- Subscriptions
- Health foods and supplements
- Cosmetics and beauty products
- Food and beverages
- Frozen foods and prepared meals
- Cookware
- Home appliances
- Cleaning products
- Storage and organization
- Bedding
- Household goods and everyday essentials
- Clothing and footwear
- Jewelry and accessories
- Fitness equipment
- Gardening supplies
Plan your TV shopping offer before going on air
Choose what to feature and what viewers can order.
Choose a product to feature
If you have several products or models, choose one with a clear audience and a specific problem it solves. Narrow down the colors or sizes featured so viewers can follow the offer.
Make the first purchase easy to understand
Consider a single item, trial pack or multipack depending on the product. Make the quantity, price and shipping cost easy for first-time buyers to understand.
Which outcomes generate a fee?
Fixed-price airtime
- Before airingBook airtime
- BroadcastThe airtime fee applies regardless of sales
- Orders and applicationsReview sales volume
Tomira’s performance-based model
- Before airingAgree on rates and counting rules
- BroadcastShow phone and online ordering options
- Orders and applicationsFees are based on qualifying outcomes
We confirm any production, editing or order handling costs in advance based on the work you request.
Orders confirmed by phone
Count orders confirmed through the phone channel.
Online applications
Count applications received through the web channel.
Fees are calculated per outcome at the agreed rate. Counting rules and the handling of cancellations and returns are discussed in advance.
Agree on costs and responsibilities before airing
Consultation and terms
Discuss the fee per outcome using past advertising results, the product price and offer. Confirm any initial, production, editing and order handling costs before signing.
Broadcast slots and material
If you have an existing commercial, we review its usage terms and update its phone number or QR code if needed.
Order data and payment
Before airing, agree on how and when to share order data. Billing closes on the last day of the broadcast month, and payment is due by the end of the following month.
From initial review to broadcast
Consultation
Review your product and assets
We review product details and any existing commercials and discuss broadcast requirements.
One to two weeks before airing
Receive your slot notice
We share the air date and time and the number of broadcasts based on availability.
Air date
Take orders by phone and online
Customers use the phone and online channels shown in the broadcast.
What you can discuss with Tomira
Broadcast slot notice
We notify you of the slot one to two weeks before airing.
Production and order handling
Ask Tomira about either service. We discuss responsibilities and conditions during consultation.
Fulfillment and shipping
Arrange storage, packing and shipping on your side.
Prepare before airing and review after broadcast
Before airing: check the path from order to shipping
Match the product name, price and offer shown on television with the phone script and web page. Check inventory, dispatch capacity and how to route a rise in inquiries. Discuss production and order handling with Tomira as needed, and arrange packing and shipping on your side.
After airing: review the phone, online and affiliate responses
Count orders confirmed by phone and online applications by channel. Branded search and visits to existing product pages can help you interpret the broader response. Agree on the broadcast application destinations and counting rules in advance so those outcomes can be distinguished from regular affiliate activity.
Use the first broadcast to plan the next campaign
Explore a limited test
Check whether a limited number of slots or a regional test is available. Review existing material and use confirmed phone orders, online applications and cost per outcome to assess the campaign.
Consider expanding after reviewing results
Review results, inventory and order capacity before deciding whether to expand to more regions or slots, or adjust the demonstration and offer.
Keep in touch after the broadcast
Help people who discover your product on television find product details and post-purchase information through your online store. Where relevant, give customers a route to reorder or browse related products.
Talk to us about your product
Talk to our team
Contact UsFrom consultation to results review
Product review
Share product details, price, inventory and your intended audience.
Agree terms
Confirm rates, counting rules and responsibilities.
Broadcast
Direct viewers to the phone and online ordering options.
Ship and review results
You ship the products and share confirmed phone orders and online applications using the agreed process.
