CX: Customer Experience Articles
CX stands for 'Customer Experience' and refers to the overall experience a customer has at all touchpoints with a company or brand. It comprehensively captures the emotions and impressions customers feel, from purchasing and using products to support and communication. Providing high CX improves customer satisfaction and brand value.
![[Improvement Points Explained] What is Customer Experience (CX)? Differences from CSM and UI/UX](https://images.microcms-assets.io/assets/c097f8ce630d4dc08c826d3fb9b47604/43e8aa29a9354e89b544453f4ca48a7d/%25E7%2584%25A1%25E9%25A1%258C-1_05a9507c_a61205ba.webp?fm=webp)