What does CRM / MA mean in the first place?
This includes collection and analysis of customer data, marketing activities, customer support, service provision, etc., and can strengthen engagement with customers, improve customer satisfaction, and improve customer retention (continuous use of customers).
MA（Marketing Automation）refers to tools and technologies aimed at automating marketing activities. This can reduce the time and effort required for marketing activities and improve efficiency.
What kind of measures specifically?
Customer Management
We manage customers by creating a database, segmenting, and flagging them. Reflecting various customer information such as visit history, purchase history, and demographic information in real time helps to provide the services customers seek. For example, in the apparel industry, it is possible to implement excellent measures such as store staff knowing all the products a user bought online and serving customers while knowing their preferences.
Multi-channel Marketing
By utilizing multiple marketing channels (email, SNS, SMS, etc.), we strengthen communication with customers. Specific examples include contacting about campaigns and sales using newsletters and LINE to increase sales.
Customer Support
When providing customer support at call centers, etc., storing not only personal information such as name and address but also all past interactions enables smoother support. Also, customer support using SNS is spreading recently, and it is not uncommon for corporate accounts to contact individuals directly.
Examples of services offered
CRM / MA Consulting
We support everything from planning to execution of CRM/MA strategies.
Data Integration Support
We organize and integrate scattered customer data.
CRM Tool Introduction Support
We support the selection and introduction of the most suitable CRM tool.
LINE Official Account Consulting
We support improving customer engagement by utilizing LINE.
Scenario Distribution Segment Distribution
We set up automatic message distribution based on customer behavior.
Message Creative Production
We plan and produce effective messages.
Instagram DM Consulting
We support creating contact points with customers utilizing Instagram Direct Messages.
Inflow Route Analysis
We analyze in detail where customers came from.
1st Party Data Utilization Ad Support
We support highly accurate ad operation using your own data.
Comparison Table
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Flow up to the start of support
Contact Us
Please contact us by email or phone first.
meeting
We will interview you in detail about your current situation and issues, and propose support details.
contract
You agree to the terms and conditions of the contract, and the contract is signed.
Start of support
Begin a consulting plan tailored to your needs.
