Sports goods store
Do you have these worries?
Rankings dropped, traffic decreased
SEO Measures
No expertise, don't know where to start
SEO Measures
Want to display at the top of the map
MEO Measures
Don't know which medium to advertise on
Web Ads
Want to post on media surfaces where results tend to grow
Affiliate
Don't know what kind of video content to post
SNS Operation
Must-see for those with such worries!
Tomira designs optimal measures tailored to corporate issues and builds mechanisms that lead to results!
Combining SEO, MEO, advertising, SNS, CRM, etc.,
We provide total optimization marketing support rather than partial optimization.
Tomira's 4-step support leading to results
Tomira is a marketing partner that provides integrated support for SEO, MEO, ad operation, SNS, CRM, etc.
Specialized teams consistently support from strategy design to execution and improvement, building mechanisms that lead to results.
strategic design
Design optimal marketing strategies according to issues and goals. We create a foundation for results through keyword research, competitor analysis, target setting, etc.
measure implementation
Execute measures by combining optimal customer attraction methods such as SEO, MEO, ad operation, SNS operation, and CRM. Specialized teams in each field respond speedily and accurately.
Effectiveness Measurement/Analysis
Visualize the effects of measures utilizing various tools such as Google Analytics and Search Console. We quantitatively analyze inflow numbers, CV rates, advertising effects, etc.
Improvement/Optimization
Continuously implement improvements to measures based on analysis results. We maximize results through A/B testing and creative review.
Services Provided
Below, we introduce typical concerns in each service and Tomira's specific solutions for them.
SEO Measures
- Search rankings are not improving
- Insufficient resources for article production
- Insufficient internal measures and structural design
Article production and internal optimization
We create article content that matches the search intent based on keyword research and selection. We comprehensively handle internal measures such as optimizing title and meta tags, designing internal links, setting up breadcrumb lists, and improving URL structures. Furthermore, we also support the creation of XML sitemaps and the design of structured data to build a site structure evaluated by search engines.
MEO Measures
- Not displayed at the top of Google Maps
- Few reviews / Not able to reply
- Cannot differentiate from competitor stores
Map display and review management
For challenges such as not displaying at the top of Google Maps or not gathering reviews, we provide one-stop support from initial setup of Google Business Profile (GBP) to measures for acquiring reviews, manual review replies, competitor research, and posting agency. We design information optimized for local user search behavior, leading to store visits and inquiries.
Web Advertisement Management
- Difficult to select advertising media
- Agency results are hard to see
- No production know-how
- No system to create creatives
Multi-media operation and production support
For challenges such as lack of ad operation know-how or results being hard to see despite entrusting to an agency, we support diverse media such as Google Ads, Yahoo Ads, Instagram, Facebook, and LINE. We consistently handle everything from targeting design to creative production, operation, and report analysis, realizing optimization of ad spend and visualization of results.
SNS Operation Agency
- Followers are not increasing
- Don't know post content
- Cannot operate continuously
Posting agency and improvement support
On SNS such as Instagram and LINE, we consistently handle everything from planning, production, operation, to analysis of post content, supporting fan acquisition and engagement improvement.
CRM Support
- Taking time to respond to DMs
- Cannot build relationships with customers
- Repeaters are not increasing
DM automation and customer management
Utilizing the LINE and Instagram CRM tool 'sikiapi', we support continuous relationship building with customers through tag management and segment distribution.
Video Production
- Low CVR
- No video production know-how
- Not utilizing for SNS or ads
Planning and editing by purpose
We plan, shoot, and edit videos that can be used for SNS and ads according to the purpose. enhancing visual appeal and aiming to improve brand awareness and CV rates.
casting
- Don't know who to appoint
- Cannot transmit with influence
- Not linked with SNS measures
Optimal selection and operation
Depending on the product and target, we select influencers and models suitable for SNS and ads, and provide one-stop support from planning to operation.
Affiliate
- No results
- Troublesome interaction with ASP
- Don't know how to utilize
Performance-based customer attraction support
Through collaboration with ASPs and utilization of SNS affiliates, we design and operate performance-based customer attraction measures, realizing cost-effective customer attraction.
Flow up to the start of support
First, consult via email or phone
We will explain our services based on your consultation.
Proposal of plan tailored to request content
We will propose a plan and team according to your requests.
contract
Upon agreement with the request content, we will conclude a contract and start the service.
Design and Implementation
Under the supervision of a consultant, we will design operational flows and rules.
Operation
We will enter stable operation and simultaneously make fine operational adjustments.
First, consult via email or phone
We will explain our services based on your consultation.
Proposal of plan tailored to request content
We will propose a plan and team according to your requests.
contract
Upon agreement with the request content, we will conclude a contract and start the service.
Design and Implementation
Under the supervision of a consultant, we will design operational flows and rules.
Operation
We will enter stable operation and simultaneously make fine operational adjustments.